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In this beautifully written and urgently needed book, Raj Sisodia and Michael J. Gelb present the case for a radical rethinking of the purpose and possibilities of business. They do this first with a succinct and incisive analysis of the evolution of contemporary capitalism. The authors illuminate the true genius of Adam Smith, guiding us to reconsider The Wealth of Nations in the light of Smith’s Theory of Moral Sentiments. Then they share a series of heart-opening, mind-expanding and profoundly inspiring stories that show what’s possible when the heroic spirit of business is liberated through this synthesis. Finally, they present a guide, a playbook, and an Oath for aspiring Healing Leaders. Contemplate the guide. Follow the playbook. Take the Oath. Help make the world a better place.
~John Mackey, Co-Founder & CEO, Whole Foods Market, co-author of Conscious Capitalism: Liberating the Heroic Spirit of Business